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How We Sell Property
Why is it so important to choose the RIGHT Agent to market your home for sale? With over 11,000 homes for sale in the Austin MLS, differentiating your home from your competition is a key factor in generating a successful sale in today's market. From Lakeway, to Steiner Ranch, Cedar Park, Circle C, the Highland Lakes, and most other areas of Central Texas, the Paramount Realty Group has established a tremendous market presence!
Professionally Built Website For Your Property
Our staff will build a web-site for your property to be marketed on the search engines. We build over 400 word keyword campaigns on Google to market your property and drive traffic to it.
Austin Condo Living
www.AustinCondoPros.com Minutes from downtown-Grand Opening Priced from $109K. Pool,Gated,Urban
This is unlike most real estate agents who just list a property on websites with other properties. We focus specifically on marketing your property. Ask any agent if they can compete with this. See the example below.
Digital Pictures
A professional photographer will be hired at our expense to take multiple photos, and to film a virtual tour, with a wide-angle lens digital camera. These color brochures are to be placed on the sign at the street, as well as inside the home for Buyers who come to see the home with their Agent.
These photos will be used to highlight your home on our web sites, the Austin MLS, home brochures, and magazine ads featuring Austin properties. Additionally, the Virtual Tour of your home will be posted to the web in less than 48 hours!
We will have full color, laser quality brochures printed on card stock delivered to your home within 48 hours. These brochures will show pictures of key attributes of your home and will be developed with detailed graphics and custom trim. The brochure will also feature my web site address, for additional information on your home, and a Buyer's Hotline number for my Buyer's Agents, where potential buyers can speak directly to a member of my Team. In fact, our Buyer's Hotline receives over 650 calls per month from interested Buyer's, and it is answered 24/7 by a Professional Answering Service, so a Buyer never gets Voicemail! This kind of quality and attention to details result in increased market awareness that your home is for sale.
Surfin’ the ‘Net!
Your future Buyers will see a picture and information on your home on the largest real estate web site in the world, Realtor.com, which features over 80% of the over one million available properties. See your home listed at one of several websites.
http://www.zerodownavailable.com
http://www.homesandloansaustintx.com/
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 REALTOR.com |
 AOL |
 Digital Cities |
 Compuserve |
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 Netscape |
 MSN |
 Wall Street Journal |
 Excite |
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 Daily Herald |
 Juno |
 My Blue Light |
 Net Zero |
Plus, these local new web sites (where available):1
YOU CAN RELY ON THE PARAMOUNT REALTY GROUP TO GIVE YOU POWERFUL
COVERAGE INCLUDING SOCIAL MARKETING AND INTERNET SYNDICATION
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Multiple Listing Service (MLS)
Within 24 hours, your home will be placed on the computerized Multiple Listing Service which houses all of the listed Austin properties. We spend quite a bit of time making sure that your home is properly represented to the over 6,000 Austin Realtors that are Members of the Austin MLS.
Showings
We automatically register every Realtor who shows your home! Our proprietary Home Feeback Homefeedback Listing Pres9-L.doc.pdf system emails the Agent who showed your home and asks what their clients liked, didn't like, how they thought the home was priced, and if they will consider making an offer. Then, the results are emailed directly to you! Many Sellers who have come to us after having a bad experience with another Agent complain that buyers come marching through their home, claiming they really loved the home and want to buy it, but then disappear. What they do not understand is that typically those Buyers came to us and BOUGHT another home!
Remember, most buyers are more comfortable viewing a home without the owner being present. Too often we see buyers getting distracted, because of children, pets, and noise. Buyers need to stay focused on the home. Turn on all the lights, open the blinds/curtains, light a scented candle, and then skedaddle. If you will be present during a showing, please don't overwhelm the buyer with questions and comments. Have a cup of coffee on the back porch, and I'll call you and let you know how it went!
Lockbox
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The electronic Lockbox logs the Austin Realtor's name, office, phone number and exact time of showing. It then updates my Palm Pilot at night so that the next morning we have all of the showing information on your property, whether you live in Austin, Lakeway, Steiner, Marble Falls, or Buda! We then contact those agents and get specific feedback and commitments as to when their buyer might be making an offer.
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The Austin American-Statesman
Quite honestly, this is the worst possible place to advertise your property. Independent research has proven that advertising dollars spent in this publication are truly wasted. Why? The American Statesman is a monopoly, so with no competition, their rates are more than double that of Houston, Dallas, or San Antonio, and yet they only offer black/white, poor quality ads.
We prefer to place your home in the places where Buyer's look for material on buying homes! Buyer's Guides, the Internet, and local magazines that feature color advertising and specific demographics.
I email the top 1,500 Agents with an electronic version of your flyer, so that they have both a print and electronic version!
Buyer's Hotline
We publish a separate cell phone number, only on our signs and print advertising, which we call our Buyer's Hotline! This red phone, in the hands of a capable Buyer's Agent at all times, is the key to our success at closing more Buyer Sales than other Agents! You see, when that red phone rings, we know it means MONEY! We are scripted in how to respond, how to pre-qualify the buyer financially, as well as emotionally, so that when they get in our car, they are ready to BUY
Signs
Your yard sign, featuring the Paramount Realty Group Buyer's Hotline Number, will be placed on your property quickly after the listing agreement has been signed.
All calls will come directly to our "Buyer's Hotline!".
Price
We will prepare a computerized comparison market analysis (CMA) on your home. This will give you accurate information (with pictures) on your current competition, what similar properties have recently sold for in your neighborhood, and how long it has taken for similar homes to sell. A key word in that last sentence was "recently!" In a declining market, such as we're experiencing now in Austin, more homes are coming on the market than are selling, so there is an increasing amount of "inventory." Pricing your home correctly is critical to getting an offer, and more importantly, getting it SOLD! Once this information has been carefully analyzed, a strategy will be made to give your home the competitive edge it needs in today's market. Don't settle for a weak marketing plan, outdated information, opinions, and old data from 6 months ago for what your property is worth!
Promises made but never kept!
When sellers hire our competition, they often tell us they hired the agent because they were told they could get a higher price on their home! In fact, of the 116 $1.0 Million Plus homes that sold in 2003, the average sales price was over 10% below the List price! At Paramount Realty Group, our listings sell for over 98.7%, that not only pays our commissions, but makes you an additional 2.7%!
We feel it is dishonest to tell sellers that they can get an unrealistic price for their homes. Some of our competition will claim they can sell your home at an inflated price just to get a listing, because if they get lucky and get a low offer that you decide to take out of frustration, they make a fast buck. And if your home doesn't sell, sure, that agent is out some time and money, but you, the seller (often an entire family), have had your dreams put on hold for 3-6 months. Giving a seller false hope to increase personal gain is a selfish act. Remember, the market controls the price, the agent does NOT!
Open Houses
Our Buyer's Agents will hold your home open from time to time in order to one; try and sell your home, and two; to meet potential buyers who are looking to make a purchase. We will have mortgage information specific to your home on hand, as well as flyers. Please call or email us to receive a copy of our Open House Guide, which will direct you in how to properly prepare your home for the big day!
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In our experience, home sellers who want to save the sales commission, rarely realize that savings. Serious buyers use an agent, whose fees are usually paid by the seller. A few bargain-hunting buyers seek out "For Sale By Owner" homes, expecting to save the same commission the "For Sale By Owner" hopes to save. Buying for less is their primary concern, and this is often reflected in low-ball offers.
The Paramount Realty Group will often handle or monitor the following:
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ACTIVITY x EFFECTIVENESS = RESULTS!
We truly believe that we are able to net sellers more cash at closing and sell their homes faster, with less hassle, than they could on their own. Our numbers prove it! We average prices for our sellers within 98.7% of list price for 2003 and save our Buyer Clients over 8% on average! We are also selling our homes 43 days faster than the Austin Board of Realtors average!
So all of this sounds great, right? The Paramount Realty Group uses all of the traditional (Passive) marketing methods that other agents employ, only we follow through and DELIVER! But what sets us apart? Why list with us? PROSPECTING!!
We employ a powerful staff to make sure that he is able to focus on the one thing that will quickly get your home SOLD- More LISTINGS!!
You see, we PROSPECT daily and look for BUYERS and SELLERS that are MOTIVATED to make a move quickly! The more listings that The Paramount Realty Group has, the more BUYER TRAFFIC you can experience, and the stronger your chances of getting an offer quickly for top dollar! Russell effectively uses the TEAM concept to allow his assistants to handle the 'Passive' marketing efforts, so that he can focus on maximizing the EXPOSURE for your property!
It is a proven fact that over 95% of the agents in America are scared to pick up the phone and cold call, much less physically knock on doors and look for sellers! Our confidence, and professional approach have landed more business in a shorter time than most agents see in years of practice! Don't hire a 'Part-Time agent working Full-Time, only to discover that 6 months later your home still hasn't sold! Why? - it has not been Totally Exposed!
Last But Not Least We Are Experts In Statergy.
With over 20 years experience we have seen the good times with the bad. We have learned a lot of lessons that can save our clients money, time, and peace of mind. Here is one strategy we use to sell homes. This is used when you are competing in area where prices are very sensitive. Price Reduction vs. Seller Credit
In today's market you need a competitive advantage when it comes to selling your home. Most agents will recommend that you reduce your price. This may work in some cases but there is a better way that opens the door to many more buyer's that may not been able to qualify with a simple price reduction. Offering your buyer a permanent rate reduction is a great incentive for any buyer. This will offer a greater advantage than a reduction in the sales price and allows you to sell your home faster while netting you the same had you chosen to reduce the sales price. Below is an example of how this can be a win/win for all parties:
Example 1: Traditional Sale
Sales Price = $550,000
20% Down Payment
Loan Amount =$440,000
30 Year Fixed Rate @ 6.25%
P&I Payment = $2,709.00
Example 2: Price Reduction of $20,000
Sales Price = $530,000
20% Down Payment
Loan Amount + $424,000
30 Year Fixed Rate @ 6.25%
P&I Payment = $2,610.00
The price reduction equated to a savings of only $99.00 per month
Example 3: Seller Credit of $20,000
Sales Price = $550,000 (with $20,000 in seller credit to buyer's closing costs)
20% Down Payment
Loan Amount = $440,000
30 Year Fixed Rate @ 5.00%
P&I Payment = $2,362.00
This is a savings of $248.00 per month when compared to the reduction example. Also, this option allows for more buyers to qualify for your home.
Call now at 512-413-0247. We are standing by 24/7 to answer any of your real estate questions.
